Yellowseed Web Development

Rik Logtenberg on Sep 30, 2009

Let’s face it, most people think twitter is a gimmick. It’s easy to set up an account and easy to start posting. Sadly, most people stop there. Many of my clients post a few tweets, get a few followers and then become frustrated at the amount of time they spend composing elegant messages for a tiny audience. It just doesn’t seem worth it.

But if you persevere, Twitter can become a powerful and time-saving tool for staying connected with your friends and promoting your business.

Here then are my 10 easy steps to becoming a twitter master:

Step 1: Create multiple twitter accounts for each business in addition to your personal account

If you’re like me, you have a couple of businesses going on. I’m a consultant, a web designer, and a partner in a yoga training company (no joke). Since each company has a unique client base and who are clearly interested in different things, I set up a blog and twitter feed for each company. By creating separate twitter accounts I can focus on giving my followers things they’ll find interesting.

Click here for the rest of this post...

Rik Logtenberg on Sep 30, 2009

Not too long ago our productivity training service (afishinsea.com) was mentioned in the National Post as part of a story about Apps for the iPhone. Of course the story also got posted online and now lives forever in their archives, which is pretty cool. These kind of mentions, especially on a high-authority website like the National Post can have also sorts of unexpected benefits. I’m going to write about the benefits of traditional PR in another post, but at the moment I’m curious about why journalists are inclined to mention your website or business in a story.

I found a list of the 10 Reasons Why Journalists Will Write About Your Website. Make sure to check out the full story for some great action ideas.

Here’s the run-down:

1. They need to create a list
2. They need a seasonal story
3. They want to follow up on a big story
5. They’re writing about a particular group and you fit the bill
6. You’ve won an unusual order
7. They need an example to illustrate a national trend
8. They need an example to illustrate federal legislation
9. They need expert comment
10. They need an award winner