The deal between Twitter and search giants Google and Microsoft to blend the microblog into their search results will have a big impact on the search marketing industry. Doug Platts, head of natural search at iCrossing, tells you what you need to know.
Thanks to Richard Young for sending me this link.
With the massive increase in cloud computing, a lot of us have started to use Google’s online document service on a regular basis. Personally, I use it as my primary location for word-processing, and I really appreciate the sharing abilities, the comfortable interface, and the auto-saving features. The only characteristic that held me back from using Google was that if Google lost my information, then I would be left with nothing. So, every week, I would find myself boringly trying to back up the files I primarily use through the export feature. However, doing that one by one becomes quite boring and I never could seem to get to it on a regular basis.
So, I must say that I was a little surprised when I went to my familiar window and discovered that Google Documents is now able to export in bulk! This allows for me to finally back everything up on a regular basis and get to using my cloud information without a nagging worry.
Here’s the presentation I gave at the Small Business Bootcamp in Nelson and Castlegar, BC. For more information on how we can help, visit our services page.
It might be hard to appreciate without the audio, but that will come soon.
Estonia Clean Up
Last year 50,000 Estonians got together and did in one day what it would have taken the government 3 years and 22 million euros to do -clean up all the garbage in the country!
More than 600 volunteers came together to organize Campaign “Lets Do It!”, a grassroots initiative to clean up the country from 10,000 tons of illegal waste in just one day.
The timing for this is amazing: 10 minutes after telling an audience that Google is going to do some major upgrades to it’s search to expand it’s social media features, they go and announce that they are about to launch it from Google Labs (and I was just speculating). Here are the major features:
- The bottom of search results will soon have social networking information from your friends, like their Flickr (Flickr) photos or their status updates. It’s a blended search integration, similar to seeing news or image results.
- These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.
- They have also improved searching for images using social networks. Images become more relevant using social networking data.
- It will launch in Google Labs in the next few weeks.
Thanks Mashable.
Canada ranks number 2 in the world in percentage of population using Facebook (Denmark is number 1), but leads the world in watching videos online.
February 2009 comScore Video Metrix data showed that 21 million Canadians viewed more than 3.1 billion videos online during the month. The average Canadian online video viewer spent 10 hours viewing videos in February, up 53 percent from their average viewing time last year.
Youtube leads all video sites with 53% of users.
Read more here.
Copyblogger is one of the best destinations for tips on how to write for the web. They consistently provide helpful and clear articles about attracting and keeping an audience and providing genuinely helpful copy. I often get bummed out at the loss of originality and pure expression (and I’m guiltier than most of writing to a formula), but I have to remember that communication is more than art or pure expression. It’s just as much about transmitting information in the simplest and unadorned way (except for the occasional “hook”).
Having said all that, one of the most important parts of any blog post is the headline. The copyblogger website has done a series called How to Write Magnetic Headlines. The latest installment is 10 Sure-Fire Headline Formulas That Work. Here are the highlights:
1. Who Else Wants ... ?
2. The Secret of ...
3. Here is a Method That is Helping ... to ...
4. Little Known Ways to ...
5. Get Rid of ... Once and For All
6. Here’s a Quick Way to (solve a problem)
7. Now You Can Have (something desirable) (great circumstance)
8. [Do something] like (world-class example)
9. Have a (or) Build a ... You Can Be Proud Of
10. What Everybody Ought to Know About ...
There was so much interest in how to master twitter, I decided to record a video. This is based on the blog post 10 Steps to Becoming a Twitter Master.
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