Rik Logtenberg on Sep 30, 2009

Not too long ago our productivity training service (afishinsea.com) was mentioned in the National Post as part of a story about Apps for the iPhone. Of course the story also got posted online and now lives forever in their archives, which is pretty cool. These kind of mentions, especially on a high-authority website like the National Post can have also sorts of unexpected benefits. I’m going to write about the benefits of traditional PR in another post, but at the moment I’m curious about why journalists are inclined to mention your website or business in a story.

I found a list of the 10 Reasons Why Journalists Will Write About Your Website. Make sure to check out the full story for some great action ideas.

Here’s the run-down:

1. They need to create a list
2. They need a seasonal story
3. They want to follow up on a big story
5. They’re writing about a particular group and you fit the bill
6. You’ve won an unusual order
7. They need an example to illustrate a national trend
8. They need an example to illustrate federal legislation
9. They need expert comment
10. They need an award winner