Blogging and Media
You've already heard that businesses are using blogs as a way of talking to their customers, employees, and investors in a more personal way (Here's an example if you need more evidence than what you're reading right now). Blogging makes a company seem more human and community focussed despite a global medium that de-emphasizes face-to-face contact.
Not to overstate the point, but I think the blogosphere is the foundation of tomorrow's media.
