Blogging and Media
Rik Logtenberg on Jan 02, 2006
You've already heard that businesses are using blogs as a way of talking to their customers, employees, and investors in a more personal way (Here's an example if you need more evidence than what you're reading right now). Blogging makes a company seem more human and community focussed despite a global medium that de-emphasizes face-to-face contact.
Not to overstate the point, but I think the blogosphere is the foundation of tomorrow's media.
Technorati is now tracking 19.6 Million weblogs, and the total number of weblogs tracked continues to double about every 5 months. This trend has been consistent for at least the last 36 months. In other words, the blogosphere has doubled at least 5 times in the last 3 years. Another way of looking at it is that the blogosphere is now over 30 times as big as it was 3 years ago
Whether by choice or necessity, more and more journalists are foregoing a top-down news organization for the freedom of their own blog (example) or as freelancers for a group blog (example). Of course, there’s also the so called general public, the raison d’etre of blogging, individual people writing about their lives for family and friends.
Syndication/RSS.
Tomorrow,
Blogs will also become richer of course - with audio and video woven in - and more interlinked, but tools like technorati.com that synthesize blogs into custom information packages are already here and just getting more sophisticated every day.
