Communication Counts in Online Customer Relations
Rik Logtenberg on Sep 24, 2006
"If visitors to your Web site become annoyed, it is very easy for them to broadcast their irritation: They are already online!
“This is one of the obvious but frequently ignored findings revealed in a recent study of how companies treat their online customers. A study conducted by the Customer Respect Group asked customers about issues of site usability, communication and trust, as delivered online. Outstanding site usability, including access for disabled users, put Intel at the top of the list.”
Read the rest of this article about communication in customer relations from eMarketer.com.
