Google Buys DoubleClick for $3.1 Billion
Sonja Podstawskyj on Apr 13, 2007
DoubleClick, an online advertising company founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Online as well as software to help those sites maximize ad revenue. The company also helps ad buyers — advertisers and ad agencies — manage and measure the effectiveness of their rich media, search and other online ads.
Google reached an agreement today to acquire DoubleClick, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year. Click here for the full story.
