Service Driven Companies Make More Money
Rik Logtenberg on Aug 01, 2006
Recent surveys suggest that companies who place customer relations as their top priority are able to charge up to 9% more for the goods and services they offer and grow twice as fast as the average.
According to the Research Institution of America, poor service brings an even greater penalty:
The average person who has a bad-service experience tells at least nine others about it and 13% of complainants relate their experience to more than 20 other peoples. In comparison, people who receive excellent service only tell three or four others about it
