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Social Media Optimization (SMO), a new term recently coined by Rohit Bhargava, has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO...

… SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.

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