How much time should I spend on Internet Marketing?
Over the last 10 years, thousands of companies have spent hundreds - of - thousands of hours experimenting with search engine optimization. Thankfully, the results and opinions have been openly shared among Internet marketers and has formed into something close to knowledge. Of course, every time Google or Yahoo changes their code that determines their page-ranks, some of that knowledge becomes obsolete. The core principles, thankfully, do not change...
- Content should be relevant and informative with clear use of important key words in titles headings and body content.
- Pages should be easily found, read and understood by search engine spiders so that they can be properly placed in the search engine’s index.
- The website should be registered with as many directories as possible.
- Finally, and most importantly, the content should be well regarded by other experts in the field (or industry) and linked to by as many legitimate websites as possible.
These core principles will never change, but there’s still a lot of discussion over how best to implement them for your website. One way to look at the problem is to ask how much time should I spend registering my site with web directories versus how much time I should spend reaching out to bloggers and forum posters. Here’s a great article that breaks down relative time distribution for effective online marketing.
