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Yellowseed Launches the BeChange Group of Services

Rik Logtenberg on May 16, 2008

Inspired by the famous quote from Gandhi about being the change you want to see in the world, we've launched the BeChange Package. This is a bundle of services designed for individuals and small businesses creating positive change. Our current focus is to support coaches and teachers in the health and wellness industry but we'll soon be expanding it to include other social entrepreneurs. The BeChange services include managed marketing and logistics backed by an integrated website and CRM system.

Administration

Business Management

Yellowseed uses a business management system called SugarCRM. Designed to manage your contacts, registrations, courses, and documents, Sugar can also organize and track every phone call, support issue, and task. Since SugarCRM is web-based, your data is stored on a central secure server and can be accessed by assigned users, at the same time, from any location in the world. This means you will always have instant access to the latest course registrations, payments, contact details, phone calls and more.

Website Management

Yellowseed manages your website using a content management system (CMS) called ExpressionEngine. This CMS integrates with SugarCRM to display all your courses and workshops to website visitors while providing a seamless method for online registration and payment. ExpressionEngine also allows you to easily add or update any content on your website and comes with a blog, photo gallery, discussion forum, shopping cart and more.

Reception

Yellowseed uses Voice-Over-IP (VOIP) technology to make or take calls on your behalf. When you need us to answer your phone, simply forward your incoming line to our VOIP number. If you want to make the process even more seamless, we can set up the VOIP number as your primary contact number to be shared between you and our admin staff. The phone number can be forwarded to us at any time, wherever you are in the world.

Payment Processing

Based on 4 years of experience in this sector, Yellowseed recommends PayPal for payment processing. PayPal is a secure, affordable and widely embraced method for online payments. Yellowseed can integrate PayPal into your website payment process for fast and easy payments.

Logistics - Event Management

Dedicated Staff

Yellowseed provides dedicated logistics staff to organize and manage your workshops, courses, or retreats. Trained at one of Canada’s largest and most successful yoga teacher training organization, our staff know how to organize and market courses so that they run effectively and smoothly.

Marketing

Event Marketing

Yellowseed offers comprehensive marketing services for promoting your retreats, courses and workshops. Marketing may include postering, newspaper advertising, online advertising, PR, word-of-mouth and referral campaigns.

Brand and Website Marketing

Yellowseed offers extensive brand and web marketing services. We offer search-engine optimization, Newsletter management, podcasting, blogging, newsletters and Web PR services.

How we’re different:

There are a number of reasons why we can offer such an affordable service:

  1. We use web-based open-source technology, like SugarCRM, ExpressionEngine, CodeIgniter, PHP and MySQL.
  2. We use VOIP technology (Internet telephony) which allows us to make and receive calls at a low cost from any location in the world. This helps us reduce the overhead of central offices and expensive communications infrastructure.
  3. We share development costs and management staff between many clients and we maximize the cost/benefit ratio by working with clients in a similar field. This allows us to deliver a highly personalized service at a low cost.
  4. We have 4 years of experience working with one of Canada’s largest and most successful yoga teacher training organizations.