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Blogging
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From a marketing perspective, a blog is hard to beat. It's an amazing tool for building brand awareness. A blog can help you build trust and strengthen your relationship with your employees and customers. It reminds readers that there are real people behind your brand, working hard to make great products and provide awesome service. Yellowseed offers blog setup, training and outreach - to help you create a sense of community with the people who are most important to your brand's success.
One tool
Yellowseed uses ExpressionEngine as it’s primary blogging tool. ExpressionEngine is also a full featured Content Management System, which allows you to post all of your content in one place.
It’s about transparency
Due to it’s conversational nature, a blog is a natural marketing tool. Bloggers stimulate dialogue - and dialogue determines the strength of your brand. But this dialogue is a two-edged sword and can truly make or break your company. It is vital to blog with ethics, to be transparent, honest and open to all feedback. Yellowseed can introduce you to the blogosphere and help you avoid it’s pitfalls.