Content Management
People don't come to your website because it looks cool. They come for the information it contains - who, what, where, when, how much? The design of your website is merely a canvas for the information you provide. The best websites are informative, accurate and timely. Yellowseed provides outstanding solutions for both the writing and management of your content.
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Information is the most important part of a Web site. It is almost certainly the number one reason people come to visit your site. If the content does not provide the information they need, your Web site will provide little value no matter how easy it is to use. Yellowseed has a number of solutions to help you write and manage your content.
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Producing content for the web is a science as well as an art. When your site's content is well-written and rich in keywords then you are bound to attract more visitors to your site and turn more visitors into customers.
Short, concise, easy to read, compelling and rich in keywords for search engine optimization. These are the qualities that will get your website seen and read - turning visitors into customers.
For example, search engine optimization and the strategic placement of keywords are the biggest factors in determining your site rank.
To maximize your search engine ranking, Yellowseed starts by investigating which words or phrases people type into their Google search bar that are closely related to your company. After that, we look at how many sites are competing for each word or phrase. Finally, we determine which words and phrases will attract the right kind of visitors to your site.
Search engine optimization is only the beginning. We also write with style - helping you communicate professionalism, competence and warmth.
You invest time and effort to build your website, so make it a success. Create content that is search engine optimized, easy to read and memorable. Inspire visitors and customers to explore and return.
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A content management system (CMS) helps you to manage your website's content without having to call your web designer every time you need to make a change.
A CMS allow you to add or update any content on your website from any computer with just a click of a few buttons. Yellowseed works with a number of the industry’s flagship content management systems, from Expression Engine to Drupal, to tailor a solution that works right for you. Our goal is to give you a CMS that is easy-to-use, secure and flexible, because whether you’re a one-person shop, a large company with multiple departments, or a global community with hundreds of bloggers, we have a solution that is right for you.
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A weblog, or "BLOG", is a daily journal of news, ideas, reflections about, or links to, what's happening in your world. It's a great way to speak directly to your customers.
Business blogs have become essential tools for businesses trying to stay connected with their customers. They give businesses a forum to post interesting information, tips, or more personal reflections, in a way that humanizes the company. You many never meet some of your customers face-to-face, but through your blog you can get to know them, and they you, like never before, regardless of the distance and the computer screens that lie between you.
Yellowseed’s weblog solutions are affordable, easy-to-use and incorporate all the technology you need to blog like a pro - RSS, commenting system, trackbacks, archives, blogrolls, and more.
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Content syndication is a method for instantly delivering headlines and summaries of your content to web sites and browsers all other the world.
The technology is called RSS (which stands for Really Simple Syndication or Rich Site Summary, depending on who you ask) and it has revolutionized how people browse and find information. Imagine taking a snapshot every few seconds a newsite or blog and instantly delivering it to thousands of people all over the world.
RSS technology is a great way to leverage your website content. But it’s a technology that you can also use to bring content to you. There might be a news site that you want your employees or customers to see, maybe a site that provides reviews of the products you carry. With a little bit of work, Yellowseed can have this content delivered directly to your website. It’s like having a constantly updating snapshot of another website emedded right into your site. Check out how an RSS feed works by visiting the Yellowseed Blog.
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Online photo galleries are not only for professional photographer sites; they can be some of the most popular sections of a community website or a company profile section.
Yellowseed Photo Gallery solutions take the best technology and common sense design to create a system that is to easy to manage and easy-to-use.
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"A wiki is a type of website that allows the visitors themselves to easily add, remove and otherwise edit and change some available content, sometimes without the need for registration.
“This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. The term wiki can also refer to the collaborative software itself (wiki engine) that facilitates the operation of such a website, or to certain specific wiki sites, including the computer science site (an original wiki), WikiWikiWeb, and the online encyclopedias such as Wikipedia."
Do you need a wiki? For many companies, the answer is ‘probably not’. But if you have a growing knowledge base that you want your employees to update regularly, or you are a community developing a collaborative book, manual, or encyclopedia for your area, a wikki is hard to beat. As you can expect, Yellowseed uses state-of-the-art software to deploy a wikki for any need.
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Blogs about Design
Nov 24, 2006
RSS is a funny old thing - once it takes hold in a person's daily routine it becomes as essential as checking ones email or reading the morning newspaper - but as far as mainstream usage goes, it's a long way from attaining widespread approval.
Jan 02, 2006
You've already heard that businesses are using blogs as a way of talking to their customers, employees, and investors in a more personal way (Here's an example if you need more evidence than what you're reading right now). Blogging makes a company seem more human and community focussed despite a global medium that de-emphasizes face-to-face contact.
Not to overstate the point, but I think the blogosphere is the foundation of tomorrow's media.
