To increase website traffic, Yellowseed utilizes proven techniques that are simple, rigorous and effective.

We start with a careful look at your business. What are your most profitable products or services? What has been your biggest success and your most painful failure? Knowing where you’ve come from is vital to understanding where you should go.

Next, we look at your market. Who are your potential customers? What are they looking for? What keywords do they use in search engines to find products or services like yours? Do they read forums, trade websites, industry reviews, or blogs in their research? We have to know your customer before we can figure out how to attract them.

Then we track down your industry’s “thought leaders” - those journalists, bloggers or commentators who dominate public opinion on what’s hot and what’s not in your industry.  How do we reach them and gain a favourable response from them?

5 Criteria of Success

Yellowseed uses a 5 set approach to increase your exposure on other websites and in search engine result pages:

1. Consulting - We research your company and market in order to uncover the optimal strategy for increasing your traffic and turning your visitors into customers;
2. Content Development - We develop website content that maximizes your use of relevant keywords and phrases while improving your standing as an expert in the field;
3. Search Engine Optimization - We optimize the layout and format of your content so that it can be better indexed and read by search engines;
4. Internet Marketing - We increase the number of sites that link to your website;
5. Analytics - We measure visitor statistics to refine content, adapt marketing and improve conversion.

Building A Sales Funnel

A sales funnel is all the links and methods we use for drawing visitors to your site and then converting them into customers.  Building a sales funnel requires working with search engine optimization (SEO), email newsletter distribution, community outreach, advertisements, affiliate activities and more.

“In fact, any way that additional links can be provided so that a potential customer can begin a conversation with a business, is educated about that business’s products/services, or is provided with concepts and propositions that will eventually lead to a sale.” (Wikipedia)

Developing a proper sales funnel takes time and it requires regular effort by marketers to sustain the widest reach.

Yellowseed works in the following areas to help you build the best possible sales funnel:

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A sales funnel is the combination of ways people use to find your website plus the channels they travel on the way to a transaction, whether it be through your shopping cart, quotation system or by contacting you directly. Developing the optimal sales funnel requires working with search engine optimization (SEO), email newsletter distribution, discussion board entries, advertisements, affiliate activities and more. Yellowseed specializes in working with small businesses on limited marketing budgets, so our goal is to get you the biggest impact for the least amount of money.

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Short, concise, easy to read, compelling and rich in keywords for search engine optimization. These are the qualities that will get your website seen and read - turning visitors into customers.

Search engine optimization is only the beginning. We also write with style - helping you communicate professionalism, competence and warmth.

You invest time and effort to build your website, so make it a success.  Create content that is search engine optimized, easy to read and memorable.

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Search engine optimization and the strategic placement of keywords are the biggest factors in determining your site rank.

To maximize your search engine ranking, Yellowseed starts by investigating which words or phrases people type into their Google search bar that are closely related to your company. After that, we look at how many sites are competing for each word or phrase.  Finally, we determine which words and phrases will attract the right kind of visitors to your site.

After we have determined the optimal set of keywords and phrases, we restructure your site layout and content to make best use of these keywords. 

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Build Your Foundation

Traffic to your website will come from search engines and other websites. The more sites that list your site, and directories that link to your site, the more traffic you will get.  On top of this, your search ranking will improve with the number of sites that link back to you. So the first stage in Internet Promotion is to build a foundation of incoming links. Yellowseed can list your site with every directory and website possible. We offer a number of foundation programs that will get your site listed on as many as 200 web directories, both general and industry specific.

Maintain and Expand Your Reach

Many directories require regular updates to maintain your listing. Yellowseed offers a range of monthly marketing programs that will maintain and grow your network of incoming links. Yellowseed also offers a monthly, spam-free system of creating more additional incoming links through connections with blogs and forums.

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Yellowseed provides state-of-the-art visitor statistics and analytics tools so that together we can improve and adapt your marketing strategies.

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Blogs about marketing and SEO...

Search Engine Optimization & Marketing Glossary

Here's a good glossary of SEO terms used by search engine marketing professionals.

How much time should I spend on Internet Marketing?

Over the last 10 years, thousands of companies have spent hundreds - of - thousands of hours experimenting with search engine optimization. Thankfully, the results and opinions have been openly shared among Internet marketers and has formed into something close to knowledge. Of course, every time Google or Yahoo changes their code that determines their page-ranks, some of that knowledge becomes obsolete. The core principles, thankfully, do not change...

21 Tactics to Increase Blog Traffic

Here's a great list that describes some common-sense techniques for increasing visitor traffic to your weblog. A lot of these suggestions apply to websites in general, so even if you haven't yet blogged, it's worth a read.

Branding Your Site

Are you trying to figure out how to increase your website's profile in your online niche market? Here's some good tips on how to brand your site like a pro.

The Devil’s Guide to Google

Ever wonder how spammers make money? Here's a great 10-step list on how to become a spam king, without ever sending an email.

Top 25 Marketing blogs

The Viral Garden has done a nice job of uncover the Internet's 25 most popular marketing blogs. Why should you care? Well, the latest trends and techniques in marketing are bound to turn up on one of these blogs long before you'll read about it in your local paper.

What’s a Meme?

A meme is like a gene, but of culture. It is self-replicating and often infectious, a piece of information that passes from one person to another (and through the electronic media) like a virus. They can be folk wisdom, advertising jingles, trends, fashions, styles, and technology that make up today's cultural genome. Online, memes are everything. I'll post more about all of this soon.