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Podcasting
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A podcast is a piece of audio content that someone can subscribe to, so that people can receive regular updates.
“The best way to think of podcasting is that it’s like a radio show except that you listen to each episode at your convenience by downloading it either to your computer or to a mobile device, like an iPod.”
David Meerman Scott, The New Rules of Marketing and PR
Every day millions of people tune into podcasts. Many of them listen to news or entertainment, but a growing number listen to learn. As a company you can inform people about your industry, your services or your products. This adds value to what you sell while creating dialogue with a larger audience. Whether you offer the latest news, hot tips or online courses, podcasting is a great way to reach new prospects while staying in touch with your customers and staff.
“Podcasting is great marketing, like blogging, it is a human voice.”
Christopher Penn, Host, FinancialAidPodcast.com
I found it on iTunes
A podcast puts you in touch with an entirely new medium. Digg.com, LibSyn and iTunes are where people go to get the latest podcasts and Yellowseed can get you connected. Yellowseed will help you plan and record your podcast and then set up the system to deliver it. We’ll then get you listed on iTunes so you can reach a much wider audience.