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Studies show that most Internet users scan through websites, often spending as little as 5 seconds per site. In that short time, you need to tell visitors who you are and what you offer, and more importantly, what you want them to do.
The Invisible Design
The first goal for any website design should be clarity: your website should be easy-to-use and easy to understand. Since most people scan rather than read, your content should be highlighted with a strong balance of titles, graphics, and colour. You can further enhance your message by emphasizing key points and encouraging actions like “Click here to Order”, “Register for a course”, or “Sign up for our newsletter”.
Positive Vibrations
You can build on the good feelings with heaps of useful information and lots of interactivity. In our serious voice, we call this “building the positive brand experience”. Lots of good information encourages people to stick around, and the more time people spend on your site, the better sense they get of who you are and how you can help them. Our goal is to create a strong connection between you and your visitors, even before they try your product or service.
The Evolution will not be Televised
Yellowseed employs the principles of standards-based design, which means we build website according to a rigorous set of protocols set down by the World Wide Web Consortium (W3C). With these protocols in place your website will load faster, work seamlessly on any browser or device, rank better on search engines and cost less to maintain and upgrade down the road.